1. Colors have a temperature, a mood, a perception–what were your initial assumptions/preconceptions of this color? Orange has always had the obvious association with Halloween for me. I can't really think of a corporate identity or marketing campaign that I've seen that has really ever utilized it(maybe Gatorade). So, in a way, it was really new for me to explore. I always liked the color orange, it's active and lively. I've always liked it combined with grey too. It's a very unique combo and I think because orange is so energetic, it plays well against the neutrality of grey in the spectrum. I'd really like to keep exploring it more and find it's potential and strength.
2. How has your understanding of this color–and how this color pairs with others–evolved? Consider the naming exercise and your answers to "What's for sale here?" I haven't used orange in a lot of designs through the years...even working for a toy company, it hasn't been my go to color. So it was interesting investigating it, especially the neutral tones. The neutral tones were interesting because I have a hard time accepting the muddy nature of them. That being said, I am excited about the diversity of neutral tones and how that could be used to create a really dynamic design. I'm used to using a couple of different values within designs but never explored a really broad range together.
3. What have you learned about color–and combining colors–that you did not know before? Think about your own color exploration and also that of your fellow classmates. The most interesting insight for me, was the effect of combing white into adjacent colors and it's effect of softening them. I've never really noticed that before but seems like a great tool. Another insight was just be reminded to be really intentional with my color choices and how they work with each other. I know for me, in my daily work, projects need to be turned around quickly and sometimes I don't get to examine color combos as closely as I would like.
4. Why this typeface? How did the escalating complexity of color in your design change the tone of the typographic message and the power of the figure/ground? I picked Helvetica Neue Extra Black Condensed Oblique because of it's weight strength and implied movement. I also liked it because it reinforced the importance/voice of the marketing message. I think the color combos in combination with the font did a couple of different things based on the context. Depending on the background color against the text it either was a quite voice or a louder more direct voice.
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