Project: Grid

1. Explain your chosen emotion, the 3-step color progression and initial grid composition.
Anger was the emotion I chose, it seemed to have a great amount of visual baggage that would work well for a composition. Anger starts with an action and then quickly moves into your thought process. Most people try to fight it and not let it take them over. They don't always win and that's when a fight/confrontation insues or there is some verbal remarks. It's very interesting the struggle that is created within yourself when anger arises.

3-step color progression for Grid 1- I chose Red, Maroon and black. They are kind of cliche colors for anger but thought they would work well within this context. Red was the lead off color and had the most energy/heat to it. It seemed the most emotionally charged. The maroon color for me, felt like the initial red(initial angry emotion) started to mix with the other emotions....such as, denial that your angry, like injustice has been done to you and pure revenge is on the horizon. They start to feed each other and blend into one another...that's where control starts to be lost and the black emotions sink in. The black felt like you were being brought to that dark place of no return.

Initial Grid composition-I struggled with this a bit, I wasn't sure if I wanted to start the initial red square at the top or bottom. The reason I would start it at the top was because the idea of falling out of control. On the other hand, starting it at the bottom could create the sense of something building and growing as it progressed. I think it could have worked both ways but feel confident that the second choice was the best.

2. How did language and typography force the color story to grow and/or evolve by the end of Part 2?
I think by the choice of typeface and scale I was able to reinforce the color story. I relied on textures mainly to tell the story on Grid 1 and type style and scale of the words on Grid 2. For me, it felt easier to tell the story on Grid 2. It was like I had more tools to work with to express the emotion.

3. Describe how you translated a composition of modular images into a typographic design rooted in the same grid usage?
I basically relied on type style and scale to tell the story. It was also easier to break the grid on the typographic version....I think this also helped tell the typographic story of the emotion. Element could be less perfect and more agitated. They could also be more expressive and not so rigid. Not to say, this couldn't be done with Grid 1, but it would have taken a lot longer I feel.

4. What effect did your chosen typeface have on the final story's tone?
I think it had a lot of influence on the tone. I chose this typeface because of it's distressed feel and it's weight. The weight has a strong feeling to it, which I think mimics our intentions to fight these negative emotions...but also had the eating away of this strength that was expressed with the erosion of the type. It's illustrating the breakdown of this strength to try and do the right thing and not let it consume us.