Friday, October 19, 2012

Observations: Hierarchy


John Mees Ad-I love the hierarchy in this Ad...it's so clean and straight forward. The type size and color really make this read easy.



 Nike Ad-Very straight forward and traditional hierarchy. It just feels like every design element has a nice cozy home within the composition.



Blaine Fontana-Overlook Village Celebration poster. A good example of some more extreme scale changes with copy. The supporting design elements do a good job directing the eye as well.

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