Project: Voice

Where? A corner in the LEGO creative department leading to the color printer. This is a high traffic area.
Audience- Any of the designers, project managers and Prepress folk who want to see what Meat(Mike Sion) is up to.
Why? Through the years Mike has acquired an almost cult following of fans anticipating his next unusual action or event. This text is to remind everyone to go check out what he's up to after or before you get your print. Some of his events/actions; Ate thawed out 3 day old Boca burgers from desk drawer, eats cucumbers straight up without peeling, eats corn/tuna fish straight out of the can, carries sandwiches from home in a huge plastic bag...so they no longer are intact sandwiches when they get to work, removed front passenger seat from car to make easier access to child seats in rear, paved his front yard, hates to get gas and will drive his car until he runs out, listens to astronomy and physics books while working.

How does your design provoke action/reaction from the viewer? I think it gives them a sense of curiosity and wonderment of what he is up to. It also provokes his personality and free spiritness. Meat sits right past the color printer...so it's not a far jaunt to quickly see what he's up to. It's a nice 5 minute break from the craziness of the day...a little entertainment to make the day more fun. I also think the type provokes some softness to the hard realities of the everyday work. The deadlines, clients and chaos of the day takes a toll sometimes. I wanted this to feel like a breath of fresh air.

Describe your reasoning and inspiration behind the final typographic treatment/style- My design incorporates a little bit of Meats personality and a little bit of a carnival vibe. The typeface I used for Meat's name has a hippie feel to it. He is very O'natural and really basic...also, I'm pretty sure he's done a lot of drugs as a young chap. It also has an organic natural and earthy feel to it. For the Print Emporiam typeface, it has a nice carnival/circus feel to it. The reason I chose this was because of his crazy/unusual events and actions he produces...it reminds me of a carnival/circus/freakshow.